Arbor Valley Nursery started participating in career fairs in 2017. In less than two years, the company found two key employees at Colorado State University career events and other employees at county job fairs.

We decided it was a good way to get people thinking “Arbor Valley” and increase our brand recognition. Even if we did not find employees, we would increase our presence at CSU and in the community and position ourselves as thought leaders and as an opportunity within the industry. One thing we have realized is that many of the students that we meet at career fairs will . . .